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Research papers

Developing a rounder tea

This project provides an unusually clear insight into the way in which an aesthetic benefit can add to the perceived quality of a commodity product like tea. It also shows the way in which an ad-hoc panel can be used to provide reliable pre-launch...

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Authors: Ian Prutton, John Parfitt, Adam Phillips
September 1, 1990
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Citation

Prutton, Parfitt and Phillips (1990a, September 01). Developing a rounder tea. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/developing-a-rounder-tea